This observation nurtured my vision. Here, I can see plentyof opportunities. I want to generate value for my customers and suppliers. I want to help our customers, so that they can command higher prices and boost their sales volumes. It’s all about value creation. If my customer is competitive and has successful product development, I have a better chance of developing and building value over time. My ambition for VA Automotive is to build a value chain in which the group’s customers gain value by making the most of what companies in our group have to offer. Combinations of tools, products, production solutions and services. At a very early stage we have identified products and companies which we have chosen to develop. Specialization and continuous product development will make us a world-class engineering group. The way forward is via innovativeness and proprietary products that are patented.
For me, there is no value in manufacturing goods in the BRIC countries and importing them for consumption here in the West. We have to consider long-term sustainability. What is produced in developing countries like India and China should ideally be consumed in those countries. Several years ago I decided to accept the challenge of developing a new industrial group. I soon realized that the Automotive Industry has to some degree lost much of its innovativeness and become eroded. The situation can be summarized thus: “Next year, volumes will be greater, prices lower and credit terms worse.” If VA Automotive is to grow in Europe, we must grow together with larger multinationals whose home markets are in Asia and North America. By transferring technology and product functionality, we create value for different customers in different regions of the world. VA Automotive will follow its customers in different parts of the world and we will collaborate and create alliances.
We are working to support the companies that have allied themselves with us. The international market for automotive products is enormous; that is where our potential lies.
Lars Thunberg, Chairman of the Board, VA Automotive